The origin
It started with a kid who gave away his lunch money.
William grew up in a single-parent household with two siblings. Money was never explained — not out of neglect, but out of circumstance. Nobody had taught his mother either.
He turned out to be a natural at making money. He went on to build restaurants and an importing business. But the framework for keeping it — compound interest, assets versus liabilities, why the first ten seconds after a paycheck matter more than the next ten years — took him three decades to assemble on his own.
Lunch Money is the product he needed at nine years old. Wonder 8 is the one he needed at thirty.
"The gap was never intelligence or effort. It was that nobody ever sat me down and explained how any of it worked."
William Oben · Founder & CEO